Lindsey Vonn and Evan Lysacek are among the Olympic & Paralympic Hopefuls Joining Team P&G to Kick off The Sochi 2014 Olympic Winter Games and P&G’s Thank You, Mom campaign.

P&G will launch a new Raising an Olympian film series, which showcases and celebrates the journey of these athletes and their moms to get to the Olympics.

After all the hard work of raising their athlete, some moms can’t afford to be there with their child at the Games, which begin in less than 100 days. P&G is proud to offer thanks to all 357 moms of US Olympians & Paralympians with a gift of a $1,000 VISA gift card to help them on their journey to Sochi.

“We’re so inspired by the commitment to excellence we see from these Olympic & Paralympic athletes,” said Jodi Allen, P&G VP of North America Marketing and Brand Operations. “We also recognize that behind every athlete is a mom that helped get them there, which is why if a P&G brand sponsors an athlete, we also celebrate their mom. That’s because our brands don’t just live at the finish line, they’re about the everyday journey athletes take to get to the Games, a journey that started in childhood with their moms.”

“I would never be where I am today without my mom,” said U.S. Olympic Gold Medalist Lindsey Vonn. “She has supported me every step of the way throughout my career, which is why I’m proud to partner with P&G’s beauty brands like COVERGIRL, Olay and Pantene, because they recognize the journey we’ve taken together. I’ve also used their products for years to keep my skin healthy in the extreme conditions I face virtually year-round.”

All Raising an Olympian videos can be viewed at https://www.youtube.com/user/proctergamble/custom.

“When we look at the determination, commitment and grit that gets an athlete to the Olympic Games, we see the mom who helped teach those values,” said Allen. “That’s why from Pampers to Crest and Tide, our brands exist to serve moms and their families.”

The Thank You, Mom campaign will also come to life through a variety of media channels and in store. The new advertising will debut in January, 2014 and two million retailers throughout the world will feature P&G Olympic Games themed packaging, end caps and displays.

Visit: www.facebook.com/thankyoumom.